Tally
AI-powered debt management and credit card payoff automation platform. Shut down in 2024 amid fintech investment collapse (from $210B in 2021 to $15.9B in 2024 H1).
About
Tally automated credit card debt management using AI to optimize payment strategies and consolidate high-interest debt. Failed amid dramatic fintech investment collapse - global fintech funding plummeted from $210 billion peak in 2021 to just $15.9 billion in H1 2024. Reliance on banking partnerships added regulatory complexity as scrutiny increased. Unable to secure sufficient funding to sustain operations. Shut down 2024. 500 employees laid off.
Business Intelligence
Company
Tally
Market Recognition
GrowingGaining recognition
Momentum
Strongly DecliningCompany Information
Founded
2015
Status
PrivateHeadquarters
San Francisco, CA
Employees
201-500
Market Position
Estimated Users
100K-1MMarket Position
ChallengerTarget Markets
Primary Competitors
Financial
Funding Stage
Series C+Customer Sentiment & Momentum
Customer Sentiment
MixedSentiment Notes
Users appreciated debt payoff automation but concerned about fees and credit requirements. Market timing catastrophic with fintech winter.
Momentum Analysis
Victim of fintech funding collapse. Market went from $210B (2021) to $15.9B (2024 H1). Partnership complexity with Cross River Bank added regulatory burden. 500 employees laid off at shutdown. Couldn't secure funding to continue operations.
Competitive Intelligence
Strengths
- ✓Automated debt management
- ✓Credit optimization algorithms
- ✓User-friendly app
Weaknesses
- ⚠Fintech funding collapse
- ⚠Regulatory complexity
- ⚠Banking partnership dependencies
- ⚠Shutdown 2024
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