Tally

AI-powered debt management and credit card payoff automation platform. Shut down in 2024 amid fintech investment collapse (from $210B in 2021 to $15.9B in 2024 H1).

Pricing:freemium
Views:6
Last Updated:12/3/2025

About

Tally automated credit card debt management using AI to optimize payment strategies and consolidate high-interest debt. Failed amid dramatic fintech investment collapse - global fintech funding plummeted from $210 billion peak in 2021 to just $15.9 billion in H1 2024. Reliance on banking partnerships added regulatory complexity as scrutiny increased. Unable to secure sufficient funding to sustain operations. Shut down 2024. 500 employees laid off.

Business Intelligence

Company

Tally

📈

Market Recognition

Growing

Gaining recognition

Momentum

Strongly Declining

Company Information

Founded

2015

Status

Private

Headquarters

San Francisco, CA

Employees

201-500

Market Position

Estimated Users

100K-1M

Market Position

Challenger

Target Markets

Individual

Primary Competitors

Credit KarmaMintPersonal CapitalTraditional banks

Financial

Funding Stage

Series C+

Customer Sentiment & Momentum

😐

Customer Sentiment

Mixed

Sentiment Notes

Users appreciated debt payoff automation but concerned about fees and credit requirements. Market timing catastrophic with fintech winter.

Momentum Analysis

Victim of fintech funding collapse. Market went from $210B (2021) to $15.9B (2024 H1). Partnership complexity with Cross River Bank added regulatory burden. 500 employees laid off at shutdown. Couldn't secure funding to continue operations.

Competitive Intelligence

Strengths

  • Automated debt management
  • Credit optimization algorithms
  • User-friendly app

Weaknesses

  • Fintech funding collapse
  • Regulatory complexity
  • Banking partnership dependencies
  • Shutdown 2024
Last researched: 11/14/2025

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