Monday
Multi-product Work OS platform with AI capabilities that enables teams to build custom workflow apps, manage projects, CRM, software development, and service operations without code.
About
Monday is a publicly-traded multi-product Work Operating System that democratizes software creation by allowing teams to build custom work management tools without coding expertise. Founded in 2012 as DaPulse, the platform has evolved into a comprehensive suite including Work Management, CRM, Dev, and Service products. In 2025, the company announced its AI Vision with AI Blocks, Product Power-ups, and Digital Workforce including AI agents. The platform offers 500 free AI credits monthly on all paid plans. Serving 245,000+ customers across 200+ industries, it enables teams to create customizable boards, automate workflows, and collaborate in real-time.
Business Intelligence
Company
monday.com Ltd
Market Recognition
MainstreamHousehold name
Momentum
GrowingCompany Information
Founded
2012
Tool Launched
2012
Status
PublicStock Ticker
$MNDY
Headquarters
Tel Aviv, Israel
Employees
1000-5000
Cost Analysis
Individual
$$
$0-20/month (2 users free, individual paid $9-19/seat)
SMB (10-50 users)
$$
$500-5K/month (10-50 users)
Mid-Market (50-500 users)
$$$
$5K-50K/month (50-500 users)
Enterprise (500+ users)
$$$
Custom pricing, typically $300K+/year
ℹ️ Pricing Notes
Per-seat pricing across multiple products creates complexity. Base pricing competitive ($9-28/seat/month) but costs scale quickly with team size. AI credits (500 free, then paid add-ons) add variable costs. Annual billing requirement reduces flexibility. Enterprise features locked at highest tiers. Overall: Moderate cost for SMBs, potentially expensive for larger teams. Implementation straightforward (no-code platform). Value strong due to multi-product consolidation reducing tool sprawl.
Market Position
Estimated Users
10M-50MMarket Position
Market LeaderTarget Markets
Primary Competitors
Financial
Funding Stage
PublicLatest Funding
$574M
Funding Date
2021-06-10
Est. Revenue
$1B+Customer Sentiment & Momentum
Customer Sentiment
PositiveSentiment Notes
Generally positive sentiment: users praise flexibility and customization. Strong Glassdoor rating (4.7/5, 97% CEO approval). Some frustration with: (1) AI credit pricing complexity, (2) Feature overload for simple needs, (3) Annual billing requirement, (4) Pricing scaling quickly. Power users love the platform; casual users may find it overwhelming. Enterprise customers appreciate consolidation value.
Momentum Analysis
Strong momentum score of 4 (not 5 due to mature public company status). Positive indicators: (1) 32% YoY revenue growth to $1.1B+, (2) Bold 2025 AI Vision with three pillars, (3) New monday Service product launched, (4) Expanding into enterprise with Fortune 500 wins, (5) Multi-product platform creating cross-sell opportunities. The company's public status provides resources and credibility while maintaining good growth velocity.
Competitive Intelligence
Key Differentiators
- ✨Multi-product platform (4 products)
- ✨No-code/low-code democratization
- ✨Public company scale and resources
- ✨Strong brand recognition (245K+ customers)
- ✨High customization flexibility
- ✨AI-first vision for 2025+
- ✨121% net dollar retention
Strengths
- ✓Public company resources ($1.1B revenue)
- ✓Multi-product portfolio for cross-sell
- ✓Strong brand (245K+ customers)
- ✓High net dollar retention (121%)
- ✓No-code democratization
- ✓Excellent employee culture (4.7 Glassdoor)
Weaknesses
- ⚠Complex pricing with AI credits
- ⚠Feature bloat for simple needs
- ⚠Annual billing requirement
- ⚠Costs scale quickly with team size
- ⚠Integration complexity
- ⚠Public company may slow innovation
Market Threats
Asana and ClickUp competing aggressively; Notion expanding into project management; Microsoft/Google bundling advantages; AI credit pricing complexity; Open-source alternatives; Economic slowdowns impact SMB spend; Feature bloat as products expand
Growth Opportunities
AI agents (monday Expert launching March 2025); Enterprise market expansion; International growth (71% revenue in USD); Vertical-specific solutions; API and developer ecosystem growth; Cross-sell across product portfolio; M&A to add capabilities; Microsoft/Google Workspace deeper integration
Analyst Insights
Summary
Monday.com has achieved impressive scale as a public company: $1.1B+ annual revenue, $16.2B market cap, 2,500+ employees, 245,000+ customers. The successful June 2021 IPO at $6.8B valuation (raised $574M) validates the Work OS category. Strong financial metrics: 32% YoY growth, ~90% gross margins, 121% net dollar retention. The 2025 AI Vision announcement positions well for the AI-first work management market. Key competitive advantages: multi-product platform (Work, CRM, Dev, Service) provides expansion revenue; no-code democratizes software creation; strong brand recognition. Main threats: Competition from Asana, ClickUp, Notion in project management; Salesforce in CRM; Complex pricing with AI credits adds friction; Scale may slow innovation velocity.
Strategic Notes
As a public company, Monday.com must balance growth with profitability. The multi-product strategy (Work, CRM, Dev, Service) creates cross-sell and retention opportunities. AI Vision for 2025 is critical - success requires: (1) Making AI credits simple and valuable, (2) monday Expert AI agent delivering real value, (3) Competing with Microsoft Copilot and Google Duet AI. Watch for: M&A activity to add capabilities, enterprise sales force expansion, vertical-specific solutions, and potential Microsoft/Salesforce competitive responses. The no-code positioning remains strong but needs continuous innovation to maintain differentiation.
Key Features
- ✓No-code/low-code platform
- ✓AI Blocks for workflow automation
- ✓monday AI Assistant
- ✓AI-powered ticket resolution
- ✓Automated task generation
- ✓AI sentiment analysis
- ✓Custom workflow builders
- ✓Multiple products (Work Management, CRM, Dev, Service)
- ✓200+ templates
- ✓Advanced automations
- ✓Real-time collaboration
- ✓Customizable dashboards
- ✓Mobile apps
- ✓Integration marketplace
- ✓Resource management
- ✓Time tracking
- ✓Gantt charts
- ✓Kanban boards
Use Cases
- →Project management
- →Marketing campaigns
- →Sales CRM
- →Software development
- →IT service management
- →HR onboarding
- →Event coordination
- →Resource planning
- →Customer support
- →Business automation
Integrations
More in Productivity
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