Kapwing

Kapwing is a comprehensive online video and image editing platform that empowers creators to easily produce professional-quality content.

Pricing:freemium

Cost:Free, Pro from $9.99/mo

Last Updated:12/3/2025

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About

Kapwing is a cloud-based video and image editing tool that provides a wide range of features for creators to edit, enhance, and collaborate on multimedia content. It offers a user-friendly interface, allowing users to easily trim, crop, add text, overlays, and effects to videos and images. Kapwing also supports team collaboration, version control, and sharing capabilities, making it a versatile tool for individuals and teams to create engaging visual content.

Business Intelligence

Company

Kapwing, Inc.

⭐

Market Recognition

Well Known

Known in industry

Momentum

Growing

Cost Analysis

Individual

$$$$

$9.99/mo

SMB (10-50 users)

$$$$

$9.99-$49.99/mo

Mid-Market (50-500 users)

$$$

ℹ️ Pricing Notes

Kapwing's pricing is relatively affordable compared to enterprise-level video editing tools, making it accessible for individual creators and small businesses.

Market Position

Challenger

Target Markets

IndividualSmall BusinessMid Market

Primary Competitors

Adobe Creative CloudCanvaAnimotoPromo

Financial

Funding Stage

Series B

Latest Funding

$35M

Funding Date

2022-06

Customer Sentiment & Momentum

😊

Customer Sentiment

Positive

Sentiment Notes

Kapwing has received positive reviews from users for its ease of use, versatility, and cost-effectiveness compared to enterprise-level video editing tools.

Momentum Analysis

Kapwing has seen strong growth and adoption among individual creators and small businesses, driven by its user-friendly interface, robust feature set, and competitive pricing.

Last Major Update

December 2022

Competitive Intelligence

Key Differentiators

✨Easy-to-use online platform
✨Robust video and image editing features
✨Collaborative capabilities
✨Affordable pricing

Strengths

✓User-friendly interface
✓Comprehensive feature set
✓Cost-effective pricing
✓Growing user base

Weaknesses

⚠Limited enterprise-level capabilities
⚠Lacks advanced video editing tools

Market Threats

Kapwing faces competition from larger, more established players in the video and image editing software market, such as Adobe and Canva, which have significant brand recognition and resources.

Growth Opportunities

Kapwing can continue to expand its user base by focusing on small and medium-sized businesses, as well as individual creators, who seek affordable and accessible video and image editing solutions. Expanding its enterprise offerings and integrations could also open up new growth opportunities.

Analyst Insights

Summary

Kapwing is a well-known, growing player in the video and image editing software market, offering a comprehensive and user-friendly platform with a freemium pricing model. The company has seen significant momentum, driven by its focus on individual creators and small businesses, as well as its competitive pricing and robust feature set. While it faces challenges from larger, more established competitors, Kapwing's strategic positioning and continued product development suggest it has significant potential for further growth and market share expansion.

Strategic Notes

Kapwing has positioned itself as a user-friendly and cost-effective alternative to enterprise-level video and image editing tools, targeting individual creators and small businesses. Its focus on collaboration, accessibility, and a cloud-based platform have helped it gain traction in the market.

Last researched: 11/28/2025

Key Features

✓Video editing
✓Image editing
✓Collaboration
✓Media hosting
✓Templates
✓Team management

Use Cases

→Social media content creation
→YouTube/Twitch video editing
→Corporate presentations
→Personal projects

Integrations

Google DriveDropboxOneDriveInstagramYouTube