Grammarly

AI-powered writing assistant for grammar, tone, and clarity

Our Rating: ⭐ 7/10
Pricing:freemium
Cost:Free + Premium ($12/month)
Views:16
Last Updated:12/3/2025

Business Intelligence

Company

Grammarly Inc.

🌟

Market Recognition

Mainstream

Household name

Momentum

Stable

Company Information

Founded

2009

Tool Launched

2009

Status

Private

Parent Company

Superhuman Platform Inc. (parent company rebranded Oct 2025)

Headquarters

San Francisco, California, United States

Employees

1000-5000

Market Position

Estimated Users

10M-50M

Market Position

Market Leader

Target Markets

IndividualSmall BusinessMid MarketEnterpriseCreative Professional

Primary Competitors

QuillBotProWritingAidJasperChatGPTMicrosoft CopilotWhiteSmokeLanguageTool

Financial

Funding Stage

Series C+

Latest Funding

$1 billion non-dilutive financing (total raised: $1.545B)

Funding Date

May 2025

Est. Revenue

$500M-$1B

Customer Sentiment & Momentum

😐

Customer Sentiment

Mixed

Sentiment Notes

Positive: Highly effective for students, professionals, and non-native English speakers. Strong grammar/spelling detection. Negative: Major complaints about subscription billing practices and surprise annual charges. Poor customer service with no phone support. Recent Android app update removed keyboard feature causing user backlash. Tool can flag legitimate content as AI-generated, causing academic issues. Desktop app reported as buggy and slow.

Momentum Analysis

Revenue growth slowing from 40% (2024) to 12% (2023-2024). Strategic pivot with Coda acquisition (Dec 2024) and $1B non-dilutive financing (May 2025). Facing increased competition from ChatGPT and Microsoft Copilot. Superhuman acquisition (July 2025) and parent company rebrand (Oct 2025) signal major platform evolution from writing assistant to broader productivity suite. Company remains profitable with $700M+ ARR but showing signs of market maturation.

Last Major Update

October 2025 - Parent company rebrand to Superhuman Platform Inc.; July 2025 - Superhuman acquisition; May 2025 - $1B financing; December 2024 - Coda acquisition and new CEO (Shishir Mehrotra); March 2023 - GrammarlyGO launch

Competitive Intelligence

Key Differentiators

  • Comprehensive writing assistance beyond grammar
  • Deep integration across 500,000+ apps and websites
  • Browser extension with 10M+ downloads
  • Trusted by 96% of Fortune 500 companies
  • 15+ years of profitability
  • Strong education market presence (3,000+ institutions)
  • Generative AI (GrammarlyGO) with tone preservation
  • Authorship detection for AI-generated content

Strengths

  • Market leader with massive user base (30-40M daily users)
  • Profitable and well-funded ($13B valuation)
  • Strong brand recognition and trust
  • Effective grammar and tone detection
  • Excellent for non-native English speakers
  • Wide platform integration
  • Freemium model drives adoption

Weaknesses

  • Poor customer service (no phone support)
  • Billing/subscription complaints (surprise annual charges)
  • Recent app updates causing user frustration
  • Can flag legitimate content as AI-generated
  • Relatively expensive compared to alternatives
  • Growth slowing amid increased competition
  • Sometimes over-polished suggestions

Our Take

"Good for catching mistakes. The tone detection is helpful for professional communication."

Last used: 10/3/2025

Key Features

  • Grammar checking
  • Tone adjustment
  • Plagiarism detection
  • Style suggestions

Use Cases

  • Email writing
  • Content editing
  • Professional communication

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